Back to main websiteCase Study
Engaging Men with the Rosalie Ryrie Foundation
The Rosalie Ryrie Foundation works with men, women and children affected by domestic abuse, including both those who have experienced abuse and those who have caused harm.
Despite a common challenge across services that men are less likely to engage, this charity has created an offer that men not only attend, but return to consistently.
Over the past year, the service received 148 referrals for men, with 30–40 attending group sessions regularly and more waiting to begin.
What stands out is not just attendance but the fact that men describe the service as somewhere they want to come, feel understood, and see change as possible.
-
Show details
A space that feels safe, not clinical How they do it
The environment is intentionally informal and welcoming. Assessments take place on comfortable sofas in relaxed rooms, rather than across desks. Clients can make a drink, have a biscuit, and settle in without pressure. The space is colourful, with quotes and conversation starters on the walls.Why it works
For many men, seeking help already carries stigma and discomfort. Walking into a formal, office-like setting can reinforce feelings of being judged or “in trouble.”
By creating a home-like environment, the service reduces anxiety from the very first contact. It shifts the experience from something that feels like an interrogation to something closer to a conversation, making it easier for men to stay and engage.
-
Show details
Lived experience builds credibility How they do it
Staff bring lived experience of domestic abuse, including experiences as both victims and perpetrators. This is openly acknowledged within the work.Why it works
Men are often more receptive when they feel the person supporting them truly understands their situation. Seeing staff who have made changes themselves provides visible proof that change is possible. It also adds weight to the guidance given as advice is not just theoretical, but grounded in real-life experience. -
Show details
Accountability without shame How they do it
Practitioners take a “firm but fair” approach. Harmful behaviour is challenged clearly, and excuses are not accepted, but this is done without being patronising or confrontational. Staff often reframe situations through a child’s perspective and recognise even small progress. Peer accountability is also part of the group dynamic, with men supporting and challenging each other.Why it works
This balance is key. Too much challenge without empathy can lead to defensiveness and disengagement. Too little challenge risks minimising harm.
Here, men are held responsible while still being respected, which encourages honest reflection. Over time, many begin to bring their own reflections into the group, showing increased self-awareness.
-
Show details
Keeping communication simple and human How they do it
Staff avoid unnecessary professional jargon and explain concepts in everyday language. Men are encouraged to ask questions openly without fear of embarrassment.Why it works
Formal language can reinforce power imbalances and leave people feeling excluded or confused. By keeping communication clear and conversational, the service creates an environment where men feel more equal, more included, and more able to participate fully.
-
Show details
Focusing on who someone is now How they do it
While past behaviour is acknowledged and owned, the service does not define individuals by historic records alone. Practitioners consciously form their understanding based on who the person is today.Why it works
Many men report feeling judged by previous reports or decisions made years earlier. When they feel labelled, they are less likely to engage honestly. This approach supports accountability without identity being fixed, helping men to believe that change is recognised and possible.
Building a community, not just a service
Why is this important?
Groups provide space for men to share openly, including struggles, successes and emotions. Relationships extend beyond structured sessions, with peer support continuing outside the service and former participants returning for advice or to support others.
Why it works
The service becomes more than an intervention, it becomes a community.
This sense of belonging reduces isolation, strengthens motivation, and supports long-term change. Men feel like they are not just attending sessions but that they are part of something bigger, more structured and supported along the way.
What this means for practice
This case study highlights that engaging men is not about a single technique, instead, it is about creating the right conditions for engagement:
- Environments that reduce fear and stigma
- Relationships built on authenticity and respect
- Clear boundaries alongside empathy
- Communication that feels human, not professional
- Opportunities for connection and belonging
Even small changes in these areas can significantly impact whether men walk away or keep coming back.
If you would like to get in touch with the team, visit the RRF website for more information